Phillip Kotler is an internationally recognized name in marketing, and this introductory text (undergraduate or MBA-level) is a comprehensive resource on the subject. It provides a framework for analyzing marketing opportunities and making strategic decisions with respect to …
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About the Tutorial - tutorialspoint.com About the Tutorial Marketing Management is an organizational discipline, which deals with the practical application of marketing orientation, techniques and methods in enterprises and organizations and with the management of a company's marketing resources and activities. This is a brief introductory tutorial that explains the methodologies Kotler & Keller's Marketing Management (15th Edition ... Apr 30, 2015 · Marketing Management 15E (PDF) by Kotler & Keller. For graduate and undergraduate courses in marketing management. The gold standard for today’s marketing management. Stay on the cutting-edge with the gold standard textbook that reflects the latest in marketing practice and theory. The world of marketing is changing everyday — and in order Marketing Management Kotler 14th Edition Pearson
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